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Что (кто) такое market share - определение
![Offices of [[Bursa Malaysia]], Malaysia's national stock exchange (known before demutualization as Kuala Lumpur Stock Exchange)](https://commons.wikimedia.org/wiki/Special:FilePath/Bursa Malaysia.JPG?width=200 "Offices of [[Bursa Malaysia]], Malaysia's national stock exchange (known before demutualization as Kuala Lumpur Stock Exchange)")
![Helsinki, Finland]], 1965](https://commons.wikimedia.org/wiki/Special:FilePath/Helsingin-porssi-1965.jpg?width=200 "Helsinki, Finland]], 1965")
![title-link=Irrational Exuberance (book) }}</ref> In the preface to this edition, Shiller warns, "The stock market has not come down to historical levels: the price-earnings ratio as I define it in this book is still, at this writing [2005], in the mid-20s, far higher than the historical average... People still place too much confidence in the markets and have too strong a belief that paying attention to the gyrations in their investments will someday make them rich, and so they do not make conservative preparations for possible bad outcomes."](https://commons.wikimedia.org/wiki/Special:FilePath/IE Real SandP Prices, Earnings, and Dividends 1871-2006.png?width=200 "title-link=Irrational Exuberance (book) }}</ref> In the preface to this edition, Shiller warns, \"The stock market has not come down to historical levels: the price-earnings ratio as I define it in this book is still, at this writing [2005], in the mid-20s, far higher than the historical average... People still place too much confidence in the markets and have too strong a belief that paying attention to the gyrations in their investments will someday make them rich, and so they do not make conservative preparations for possible bad outcomes.\"")
![[[London Stock Exchange]]](https://commons.wikimedia.org/wiki/Special:FilePath/Paternoster Square.jpg?width=200 "[[London Stock Exchange]]")
![Price-Earnings ratios as a predictor of twenty-year returns based upon the plot by [[Robert Shiller]] (Figure 10.1).<ref name="IE2"/> The horizontal axis shows the real price-earnings ratio of the S&P Composite Stock Price Index as computed in ''Irrational Exuberance'' (inflation adjusted price divided by the prior ten-year mean of inflation-adjusted earnings). The vertical axis shows the geometric average real annual return on investing in the S&P Composite Stock Price Index, reinvesting dividends, and selling twenty years later. Data from different twenty-year periods is color-coded as shown in the key. Shiller states that this plot "confirms that long-term investors—investors who commit their money to an investment for ten full years—did do well when prices were low relative to earnings at the beginning of the ten years. Long-term investors would be well advised, individually, to lower their exposure to the stock market when it is high, as it has been recently, and get into the market when it is low."<ref name="IE2"/>](https://commons.wikimedia.org/wiki/Special:FilePath/Price-Earnings Ratios as a Predictor of Twenty-Year Returns (Shiller Data).png?width=200 "Price-Earnings ratios as a predictor of twenty-year returns based upon the plot by [[Robert Shiller]] (Figure 10.1).<ref name=\"IE2\"/> The horizontal axis shows the real price-earnings ratio of the S&P Composite Stock Price Index as computed in ''Irrational Exuberance'' (inflation adjusted price divided by the prior ten-year mean of inflation-adjusted earnings). The vertical axis shows the geometric average real annual return on investing in the S&P Composite Stock Price Index, reinvesting dividends, and selling twenty years later. Data from different twenty-year periods is color-coded as shown in the key. Shiller states that this plot \"confirms that long-term investors—investors who commit their money to an investment for ten full years—did do well when prices were low relative to earnings at the beginning of the ten years. Long-term investors would be well advised, individually, to lower their exposure to the stock market when it is high, as it has been recently, and get into the market when it is low.\"<ref name=\"IE2\"/>")
![VOC]] chamber of [[Enkhuizen]], dated 9 Sep 1606.](https://commons.wikimedia.org/wiki/Special:FilePath/VOC aandeel 9 september 1606.jpg?width=200 "VOC]] chamber of [[Enkhuizen]], dated 9 Sep 1606.")
Википедия
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market.
"Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured.
Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy.
In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to a US-only legal doctrine called market share liability.
